Customizing Your Shopify Theme: How to Use Images, Colors, and Fonts

Choosing a theme and evaluating one after it’s been set up with images, fonts, and colors. You will get significant themes but need to work hard to make them look potential and perfect for your store. That is why opting for better design is important. Initially, you might find it intimidating as a beginner but here we will discuss in deep how to understand it easily with the help of Shopify.

How to customize a theme?

One of the major benefits to work on a Shopify Theme Customization is that it made a lot of the structural design decisions for you. As you don’t need to care about how to layout your pages, where to put each image and paragraph. Always add your touch to the theme to get your store to look best and make your brand shine in the market.

As a beginner in web design, you will get access to an immense amount of choices you can make is staggering, and can even feel overwhelming. You can use any color you want! You can switch things up with the click of a mouse!

Use the right image resolutions:

Images are important for your online store. From the home page to product images it should be eye catch for customers. While installing a new Shopify Theme Designing Services you might observe the lack of photos is obvious, so getting your images on point can be an enormous boost to your store.

Keep image size ratios in mind:

The product images are shown side by side in your collection pages and have different sizes. Make sure that product images are cropped at a consistent height-to-width ratio.

In case you want all of your images to show up as a consistently sized square, save them all with a 1:1 height-to-width ratio. Keeping a consistent ratio will give you a really clean, well-laid out display wherever your products are featured in your store.

Commit to a color palette:

It’s very confusing deciding which color is suitable for your brand. The one you have chosen will look good together? You will get a whole spectrum to choose from, but some design feature of Shopify has some advice to help you narrow down your options.

You can work on your existing logo with a few accent logos.

You can opt for a specified brand color and look for inspiration in the types of products that you carry.

For some great inspirations, you can opt for an online color palette tool with a prominent color palette created by other brands.

Once you have decided on some colors that look good and fit with your products and branding, save the specific hexadecimal codes that represent the colors. It is the six-letter and number combo that online platform and design tools used to provide an exact match everywhere you need to use your colors, such as #FFFFFF – White, and #50B83C – Green.

Use no more than 3 fonts:

After finalizing the images and colors, it’s time to think about how you want to display your words. Make sure the font you choose can be a strong part of your branding, but just like other design elements, consistency is key.

Make sure to work with only two or three fonts throughout your design. Working with multiple fonts at a time for the same design will start to detract from the content and your customer can be confused and have trouble with the flow of information.

Pick fonts that complement each other:

Many of the best e-commerce store designs use a combination of different fonts, so you don’t have to stick to just one font or even one style.

Many online store designs use a combination of different fonts, so you don’t have to stick with one font and style. Of course, you have to follow the standard approach that will help you through paid and free options available as you try to find the perfect pairing.

Use fonts from the same family:

A font family is something like Helvetica or Times New Roman, and the fonts within it have a few variations.

Same fonts already have an assortment of weights and styles that work well together.

A bold font will be heavier-weight font while a style variation might be an all-caps version.

You can use a bold version of your favorite font, a regular version, and an italicized version to differentiate your headings and other information. It’s a simple way to make a single typeface family work for your whole store while keeping clear differences between different types of content.

Pair compatible typefaces:

Let’s highlight a quick primer on typefaces for our beginner friends. There are a few different basic styles of text that you’ll find.

Serif: It has the little feet on each letter, like Times New Roman and Georgia.

Sans serif: It doesn’t have the little feet, like Arial, Helvetica.

Script: It does look like calligraphy or handwriting.

Monospace: It has letters that are equally spaced out, and are what you usually see in computer code.

Like, you can pair up two fonts from different typefaces to get a strong contrast between them.

Use font sizes intentionally:

No matter what font pairing you choose, the size of your font in different places on your website and should have additional meaning, and help your customers find what they are looking for.

For highlighting the important content you can use a large font size. Use varying font sizes to inform your users of the purpose and content of your website.

Final words:

Consistency is the best design guideline. After deciding about colors, fonts, and your general brand guideline, the important thing is to stick with your store design. Cartcoders is a Shopify Theme Development Company that helps your build a Shopify store so that your customers be able to identify and navigate your store easily, and sticking to a core set of fonts, colors, and styles can go a long way towards that goal.